• Smartphone Insights 2014: Malaysia

    Mobile | 07-Nov-2014

    MYR RM28,480.00 (including GST)

    As the mobile landscape develops, prepare for the new challenges and opportunities that arise with Nielsen Smartphone Insights. These syndicated reports in South East Asia provide a detailed understanding of smartphone and tablet users within a specified market. It covers information areas pertaining to device ownership, purchase consideration, mobile usage habits, device manufacturer performance, e-commerce, and mobile advertising. Make informed decisions based on mobile trends and identify differences between consumers based on a comprehensive set of demographic data.

    TABLE OF CONTENTS

    • Penetration & demographics
    • Mobile device ownership
    • Service provider
    • Wearable technology
    • Brand user profile
    • Device path-to-purchase
    • Purchase cycle
    • Sources of information
    • Drivers of purchase behaviour and consideration
    • Sales channels
    • Pricing
    • Smartphone usage habits
    • Communication activities
    • Multimedia & mobile gaming
    • Mobile internet browsing
    • Applications
    • Brand performance, satisfaction and loyalty
    • E-commerce
    • Mobile advertising

    For more information, or to discuss our multi-country report packages, contact your local Nielsen representative or Sagar Phadke, Executive Director, Mobile Analytics at: Sagar.Phadke@nielsen.com.

    /reports/smartphone-insights-2014-malaysia

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